Brand Comparison Index
- A simple measure identifying experience with brands or services for nearly 20 business lines
- Identical method for different areas
- Resource for KPIs
- Analysis across disciplines
- 2023 data available!
Why Brand Comparison Index?
- An understandable measure of customer success for your brand and competitors
- A good basis for your segmentation
- Fresh numbers every year
- The possibility to get information about other fields as well and, thanks to the same methodology, to compare them with your own
- You can design your "own field", in which we will include the brands that interest you
- Haven't we convinced you yet? 🙂 Then we can talk about it, just write or call us.
BC Index Metodology
CAWI, online questionnaire
- A total of 3, 960 respondents
- Data collection: 9.03. 2023 – 29.3. 2023
- Average questionnaire length 35 minutes
Contact Us
Jana Hamanová
CEO
Structure of respondents
- Gender
Men 50%
Women 50% - Age categories
18-34 years 23 %
35-49 years 30 %
50-64 years 25 %
65 and over 22 % - Education
Primary + trainded in the filed 35 %
Secondary school with matriculation 38 %
University 27 % - Region
Prague 12 %
Bohemia 49 %
Moravia 39 %