The year 2023 is already the fifth year of the BC Index, and it deserves a short review. 2019 was the last "normal" year we experienced without realizing it at the time. It was very fortunate for the Index itself, because we have a benchmark for the period that followed, which was far from normal - the first and second years of the covid, and then 2022, when the war in Ukraine began and shifted our perception back to another dimension. 2023 is the second year of the war and the second year after the pandemic, customers have been living in a context of high inflation, fears of economic recession, increased cost of living in the last 12 months and all of that has to some extent seeped into their perception of the brand experience as well. On top of that, new technological challenges are emerging around us - AI, robotics, digitalisation. This may be the last introduction to a BC Index report by a living person, and it may be the last BC Index report written by a living person. We'll see at the sixth annual