The Brand Comparison Index was created in 2019 as a uniform and standardized measure for select industries in the B2C market

It is based on the satisfaction rate, recommendation rate and the most popular brand in the industry

It always delivers customer insight into the market over the last 12 months

There are slight changes from year to year as some brands disappear and others emerge. We also try to include some new features each year: in 2021, customer relationship spend questions were added, and in 2022 we expanded the satisfaction area to include employees' views of their employer

In 2023, the streaming platforms sector was added as well as the use of payment methods, as well as the drugstore sector and online secondhand clothing stores