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How is the Brand Comparison Index created?

  • The Brand Comparison Index was created in 2019 as a uniform and standardized measure for select industries in the B2C market

  • It is based on the satisfaction rate, recommendation rate and the most popular brand in the industry

  • It always delivers customer insight into the market over the last 12 months

  • There are slight changes from year to year as some brands disappear and others emerge. We also try to include some new features each year: in 2021, customer relationship spend questions were added, and in 2022 we expanded the satisfaction area to include employees' views of their employer

  • In 2023, the streaming platforms sector was added as well as the use of payment methods, as well as the drugstore sector and online secondhand clothing stores