Brand Comparison Index
- A simple measure identifying experience with brands or services for nearly 20 business lines
- Identical method for different areas
- Resource for KPIs
- Analysis across disciplines
- 2023 data will be available during Q1 2023!
Why Brand Comparison Index?
- An understandable measure of customer success for your brand and competitors
- A good basis for your segmentation
- Fresh numbers every year
- The possibility to get information about other fields as well and, thanks to the same methodology, to compare them with your own
- You can design your "own field", in which we will include the brands that interest you
- Haven't we convinced you yet? 🙂 Then we can talk about it, just write or call us.
BC Index Metodology
CAWI, online questionnaire
- A total of 3,187 respondents
- A total of 85,841 records
- Data collection: 9.12. 2021 – 4.2. 2022
- Average questionnaire length 29 minutes
Contact Us
Jana Hamanová
CEO
Structure of respondents
- Gender
Men 50%
Women 50% - Age categories
18-34 years 22%
35-49 years 31%
50-64 years 26%
65 and over 21% - Education
Primary + trainded in the filed 36%
Secondary school with matriculation 39 %
University 25% - Region
Prague and Central Bohemia 24%
Bohemia (without the Central Bohemian Region) 37%
Moravia 39%