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Brand Comparison Index

  • A simple measure identifying experience with brands or services for nearly 20 business lines
  • Identical method for different areas
  • Resource for KPIs
  • Analysis across disciplines
  • 2023 data will be available during Q1 2023!

Why Brand Comparison Index?

  • An understandable measure of customer success for your brand and competitors
  • A good basis for your segmentation
  • Fresh numbers every year
  • The possibility to get information about other fields as well and, thanks to the same methodology, to compare them with your own
  • You can design your "own field", in which we will include the brands that interest you
  • Haven't we convinced you yet? 🙂 Then we can talk about it, just write or call us.

BC Index Metodology

CAWI, online questionnaire

  • A total of 3,187 respondents
  • A total of 85,841 records
  • Data collection: 9.12. 2021 – 4.2. 2022
  • Average questionnaire length 29 minutes

Contact Us

Structure of respondents

  • Gender
    Men 50%
    Women 50%
  • Age categories
    18-34 years   22%
    35-49 years   31%
    50-64 years   26%
    65 and over 21%
  • Education
    Primary + trainded in the filed  36%
    Secondary school with matriculation 39 %
    University 25%
  • Region
    Prague and Central Bohemia 24%
    Bohemia (without the Central Bohemian Region) 37%
    Moravia 39%